Dr. Mark Grether
https://www.linkedin.com/feed/update/urn:li:share:7496290062754615296The consumer journey is fragmented. A shopper moves across ecosystems before they buy — and most marketers only see the slice inside their own walls. On September 2 in New York, the PayPal & Venmo team (Meera Iyer, Shannon Hajverov, Asaf Davidov, Greg Archibald, Sandy Musa, Jesse Mitchell) will present at Ascendant Network’s SHOWCASE, the first Retail + Commerce Media Upfront. Our focus: accountable advertising, using our cross-merchant data, tied to a real sales, not a siloed slice of one. Attending and want to connect? Reach out.